Experience Michigan Athletics at a New Level
AI-powered fan engagement—anytime, anywhere.
BRYCE CARTER
Michigan Athletics AI Guide
WOLVERINE ATHLETICS
🏈Football
Big House Energy
Over 100,000 fans. The fight song. The rivalries. Game day traditions that define college football.
🏀Basketball
Men's & Women's Excellence
Competing at the highest level with a tradition of excellence on the hardwood.
🏒Hockey
Historic Program
One of the most decorated programs in college hockey history. More national titles than any other.
More Than a Game
Michigan Athletics isn't just about winning—it's about the culture, the people, and the moments that last a lifetime.
Bring Michigan Athletics to Life
Imagine a life-size Michigan athlete greeting fans at the stadium entrance, guiding recruits through campus, or driving merchandise sales—all powered by AI.
Stadium Entrances
Welcome fans with an immersive holographic guide at every gate.
Recruiting Events
Impress top recruits with cutting-edge holographic presentations.
Fan Photo Experiences
Create shareable moments with interactive holographic displays.
Merch & Ticket Engagement
Drive sales with AI-powered holographic product showcases.
MEET BRYCE
Your AI-powered Michigan Athletics insider. Ask Bryce anything about teams, tickets, traditions, or gear.
BRYCE CARTER
Michigan Athletics AI Guide
Try asking:
GEAR UP WOLVERINE
Rep Michigan with official gear from The M Den. Click any item to shop at mden.com.
Game Day Jersey
Official Michigan Wolverines football jersey in classic navy and maize.
Block M Hat
New Era Block M adjustable cap in navy with embroidered maize logo.
Jordan Sideline Hoodie
Michigan Wolverines Jordan color block hoodie in navy and maize.
Custom Jersey
Personalize your own Michigan Wolverines jersey with your name and number.
Spirit Jersey
GameDay Greats Michigan Wolverines spirit football jersey for fans.
Wolverines T-Shirt
Navy Michigan Wolverines hometown collection t-shirt for everyday wear.
REVENUE IMPACT
Lead the Future of Fan Engagement
Set the standard for the next generation of collegiate athletics fan experience with AI-powered engagement.